WORK PORTFOLIO
Inspiring action through strategic storytelling
Kia ora - I'm Heather - a marketing and storytelling mentor based on the Kapiti Coast of Aotearoa New Zealand.I'm a degree-qualified marketing and communications professional with over 10 years of experience helping purpose-driven organisations across Aotearoa tell their stories with clarity, creativity, and genuine community connection.Take a look below to see some of the work I have been involved in.
Strategic Marketing & Communications
From integrated campaign planning to brand development and board-level reporting, I've helped organisations communicate with purpose and precision. Whether launching a new brand, managing media relations, or developing content across multiple channels, I've brought strategic thinking and creative flair to every brief.My work at Sustainability Trust saw me lead projects such as the Wellington Curtain Bank's Warmer Homes campaign, and the brand establishment of zero-waste initiatives such as FillGood and Te Aro Zero Waste - translating complex kaupapa into clear, engaging messaging that moved audiences to action.
Storytelling & Video Production
For nearly a decade, I ran Central Video Productions, creating authentic, place-based stories for councils, community organisations, primary industries, and environmental groups across Aotearoa.From documentary to health and safety content to charity campaigns, I believe every organisation has a story worth telling well.My approach centred on listening deeply, finding the human thread, and crafting content that resonates - because the most effective communication doesn't just inform, it connects.
Community Engagement & Events
I'm a natural connector who believes that meaningful change happens when communities are genuinely involved.I've planned and facilitated stakeholder workshops, public events, and grassroots initiatives — from co-founding the Kāpiti Crop Swap to leading sustainability event series and spearheading local campaigns.I bring warmth, organisation, and a collaborative spirit to every engagement, ensuring people feel informed, included, and inspired.
I've partnered with.....
